Recent articles
A Comparative Study of Chinese and Western Greetings from the Perspective of Politeness Principle

A greeting is a common polite behaviour that also helps to build a relationship. Knowing the difference between Chinese and western greetings will help communicate better with foreigners in the future, and help Chinese and western cultures communicate better with each other. This paper looks at the differences in greetings between Chinese and western cultures and societies and explains why these differences exist based on economy, culture, and society. Furthermore, this paper also suggests that to achieve a better expression result, it is important to pay attention to these differences in communication.

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A Study on the Optimization of Talent Training Program for English Majors in Yangtze University-Based on Surveys of Graduate Employability

This paper, combined with the orientation of the School of Foreign Languages of Yangtze University that aims to cultivate “broad caliber, thick foundation, strong ability, high quality” talents, professional touch and employment channels for students, constructs a model framework for the employability of English major students. Meanwhile, based on the surveys of the employability of English majors in our school, the paper puts forward some proposals for optimizing the talent training program: Improving students’ competitiveness in the workplace and cultivating applied foreign language talents suitable for the needs of society by perfecting the discipline system, innovating the practice mode, expanding training channels and improving employment guidance.

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The Communication and Dissemination of Chinese Characteristic Cuisine in the West: A Case Study on the Logistics Report for Lao Gan Ma from China to Australia

In today’s world, globalization has developed well, and it is in a potential and relatively stable state in both its depth and breadth. Building cultural confidence while strengthening cultural communication is an important issue facing every part of the world at present. Furthermore, the path of cultural communication is not limited to the cultural level itself but permeates all aspects of social life. Chinese cuisine has a long history and is well-known all over the world. This paper studies the spread of Chinese cuisine Lao Gan Ma to Australia, aiming to explore its cultural core through the analysis of the trade path of products.

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Small to Medium Online Live Selling Consumer Satisfaction in Nueva Ecija: Outlook for Better Online Market Services

The COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to online shopping. In the province of Nueva Ecija in the Philippines, internet shoppers also use the online platform to purchase their fundamental needs and desires. The active online consumers were the target respondents of this study. This research study was conducted in the province of Nueva Ecija, Philippines. The researchers used Statistical tools such as Percentage, Frequency Distribution, Weighted Mean, and Thematic Analysis in analyzing the data gathered. As to the results, most of the respondents stated they feel, that buying online involves a high level of uncertainty when it comes to perceived uncertainty. Also, the majority of the respondents have a significant impact on customer satisfaction, especially in the initial phases of online purchases. Lastly, unexpected poor product quality was the problem that most encountered by the consumers using online live selling. It is recommended that strengthening and enhancing the use of online live selling will lead to the new formulation and digital transformation of the marketing plan which may result in the enhancement of their profitability and customer satisfaction.

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