Recent articles
The Communication and Dissemination of Chinese Characteristic Cuisine in the West: A Case Study on the Logistics Report for Lao Gan Ma from China to Australia

In today’s world, globalization has developed well, and it is in a potential and relatively stable state in both its depth and breadth. Building cultural confidence while strengthening cultural communication is an important issue facing every part of the world at present. Furthermore, the path of cultural communication is not limited to the cultural level itself but permeates all aspects of social life. Chinese cuisine has a long history and is well-known all over the world. This paper studies the spread of Chinese cuisine Lao Gan Ma to Australia, aiming to explore its cultural core through the analysis of the trade path of products.

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Small to Medium Online Live Selling Consumer Satisfaction in Nueva Ecija: Outlook for Better Online Market Services

The COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to online shopping. In the province of Nueva Ecija in the Philippines, internet shoppers also use the online platform to purchase their fundamental needs and desires. The active online consumers were the target respondents of this study. This research study was conducted in the province of Nueva Ecija, Philippines. The researchers used Statistical tools such as Percentage, Frequency Distribution, Weighted Mean, and Thematic Analysis in analyzing the data gathered. As to the results, most of the respondents stated they feel, that buying online involves a high level of uncertainty when it comes to perceived uncertainty. Also, the majority of the respondents have a significant impact on customer satisfaction, especially in the initial phases of online purchases. Lastly, unexpected poor product quality was the problem that most encountered by the consumers using online live selling. It is recommended that strengthening and enhancing the use of online live selling will lead to the new formulation and digital transformation of the marketing plan which may result in the enhancement of their profitability and customer satisfaction.

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The Journey of Chu Ci in the Western World

Chu Ci is classic traditional Chinese literature. It has been spreading in the western world for more than one hundred years. At present, the dissemination of the gems in traditional Chinese culture is advocated. After a large number of relevant literature on the translation and dissemination of Chu Ci has been read and analyzed, the situations in various stages of its dissemination in the Western countries have been sorted out in this paper, and the quality and effect of the translation and dissemination have been introduced and evaluated. In this way, valuable experience can be found by summarizing and reflecting, so as to promote the current dissemination of Chu Ci in the Western world.

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Conflict Management Mechanisms through Social Media among the Nigerian Baptist Pastors

This article aims at exploring the conflict management mechanisms through social media that the pastors of the Nigerian Baptist Convention are using in their churches. Twenty pastors were randomly and purposively selected from the pool of Baptist church pastors in the Ibadan metropolis. Five key officers of the Nigerian Baptist Convention at the national level at its headquarters were also interacted with. Each of these pastors was orally interviewed. Some documents were used to substantiate or disprove the assertions of these pastors. It was revealed during the study that church members are faced with a lot of conflicts. It was also revealed that pastors have been unconsciously using various conflict management mechanisms to resolve these conflicts. Furthermore, the study revealed that pastors have started using social media to resolve conflicts. The study, therefore, recommends that Baptist pastors in particular and other pastors, in general, should be introduced formally to more conflict management mechanisms in order to more effectively and consciously resolve conflicts among their church members. The study also recommends that pastors should be more familiar with how to use social media to manage conflicts among their church members.

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